Apple Raises Apple TV+ Prices by 30%: What U.S. Viewers Need to Know

In a move that’s sparking debate among subscribers, Apple has announced a 30% price hike for Apple TV+ in the U.S. The streaming service, known for its award-winning original shows like Ted Lasso and Severance, has grown rapidly in popularity. But with this price jump, many Americans are asking: Is Apple TV+ still worth it?

How Much Will Apple TV+ Cost Now?

Apple confirmed that the monthly subscription for Apple TV+ will rise by 30%, making it one of the biggest price increases in the streaming market this year. Annual plans are also expected to rise accordingly, affecting millions of subscribers nationwide.

Why Did Apple Increase Prices?

Industry experts point to several factors driving the hike:

Rising production costs for premium original content.
Growing competition from Netflix, Disney+, Hulu, and Peacock.
Apple’s push to position Apple TV+ as a premium service with exclusive shows.

How U.S. Subscribers Are Reacting

For many American households already juggling multiple subscriptions, the 30% hike comes at a tough time. Streaming fatigue is real, and viewers are now reassessing which platforms are worth keeping. Some users say they’ll stick with Apple TV+ for its quality originals, while others may cancel and rotate between platforms.

What This Means for the Streaming Market

Apple’s move reflects a larger trend in the U.S. streaming industry:

Prices are climbing across all major services.
Consumers are being nudged to choose fewer platforms.
Bundling services with music, cloud, or phone plans may become more common.

Should You Keep Apple TV+?

Here are a few things U.S. viewers should consider before renewing:

Do you watch Apple TV+ originals regularly?
Does the cost fit your entertainment budget compared to Netflix, Disney+, or Amazon Prime Video?
Would bundling with Apple One save you money?

Final Thoughts

The Apple TV+ 30% price hike is a reminder that the golden age of cheap streaming is over. For Americans, it’s all about balancing quality content with affordability. As streaming wars heat up, the question remains: Will Apple’s bold move pay off, or will subscribers cut ties?